We found a possibly suitable study from Snapchat Inc. which we examine more closely. Source: http://nicholaidowdy.com/wp-content/uploads/2017/11/Campaign-Book-FINAL.pdf

• Snapchat conducted a study to define who in the social circle of students is using Snapchat
• Simple survey research with 50 students as sample size
• Easy to replicate

• Snapchat compiled research from mutiple sources to gather information about its demographics, audiences and key issues
• Research sources are Snap Inc.'s IPO, Forbes, Business Insider, Hootsuite Social Media Management, Pew Research Center, US Census
• No studies and data that can be conducted by ourselves

• Aslam, Salman. “Snapchat by the Numbers: Stats, Demographics & Fun Facts.” Omicore, Omnicore Group, 12 Aug. 2017.
• Cakebread, Caroline. “Sales of Snapchat's Camera Glasses Are Already Slowing.” Business Insider, Business Insider Inc., 10 Aug. 2017.
• Carson, Biz. “Here's Everything You Need to Know about How Many People Are Using Snapchat.” Business Insider, Business Insider, 2 Feb. 2017.
• Kosoff, Maya. “2 Dozen Millennials Explain Why They're Obsessed with Snapchat and How They Use It.” Business Insider, Business Insider Inc., 22 Feb. 2015.
• “Millennials Are Top Smartphone Users.” Nielsen, The Nielsen Company, 15 Nov. 2016. Newberry, Christina. “Top Snapchat Demographics That Matter to Social Media Marketers.” Hootsuite Social Media Management, Hootsuite Inc, 24 Aug. 2016.
• “SNAP Earnings Report.” Nasdaq, Nasdaq, 7 Nov. 2017.
• “Snap Inc. Reports Third Quarter 2017 Results.” Snap Inc. , Snap Inc. , 7 Nov. 2017.
• “Social Media Statistics.” Chris Snider Design , Chris Snider Design , 7 Nov. 2017.
• „Understanding Snapchat – The Next Facebook or Another Twitter?” Goodwater Thesis, Goodwater Capital , 16 Feb. 2017.
• Williams, Owen. “Why I'm Leaving Snapchat and so Are All Your Friends.” Medium, Charged Tech, 20 Feb. 2017.