The Self-Assessment Manikin (SAM) is a short self-reporting questionnaire designed to record a participant’s given pleasure, arousal, and dominance, using pictures to convey the scale. Given its non-verbal design, the questionnaire is readable to people regardless of age, language skill or other educational factors. The questionnaire finds usage predominantly in the field of psychology, with only few examples of its usage in HCI. Thus, the goal of this project is to assess whether and how the SAM questionnaire is applicable in Human-Computer-Interaction tasks and whether it can produce valid and useful results in this field of research specifically.

Project members: Melanie Kloss and Polina Ugnivenko with supervision from Andreas Schmid and Patricia Böhm