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Entwicklung eines XML-basierten Annotationsschemas für audiovisuelle WerbungBA, MAChristian WolffXML, Werbung, HWA, RVW, Annotation, Hörfunkwerbung, Fersehwerbung
 

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ThemaArt↓ BearbeiterInBetreuerInStichworteAntrittsvortragAbschlussvortrag (MA)
Visualisierung in der Fernsehwerbung - Ästhetik durch ComputergrafikBAChristiane BaierMartin BrockelmannWerbung, 3D, Visualisierung2014-07-07
Sammlung und automatische Anntotation eines Online-WerbecorpusBADavid SinzChristian WolffWerbung, HWA, Werbeforschung, Online-Werbung2019-12-16
Die Verwendung von Ad-Blockern trotz des Phänomens der Banner BlindnessBAJohannes VoglMartin BrockelmannAd-Blocker, Web, Werbung, Banner Blindness, Eye-Tracker2015-01-19
Online-Werbung im Hintergrund der PersonalisierungBATanja GehrNiels HenzeWerbung, WWW, Personalisierung, Online2019-07-08